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In Home Product Clinics

A Practical Guide That Leads to Networking Success

As a NEWAYS Distributor, you will be offering people the opportunity to try the products, either on a one-on-one basis or in a group. Holding a Personal Care Presentation Clinic gives you the opportunity to introduce others to the NEWAYS program and share all of the great products and systems.

Quick Tip!

Use the "two foot" rule.  Smile and talk to anyone within 2 feet of you!   Everone is  a prospective member!

Consistency is the Key to Successful Clinics

As your enthusiasm for the products grows, you will be eager to share them with everyone you know so that they can benefit from them too.  Scheduling clinics gives you the opportunity to share the NEWAYS opportunity, and is the foundation of your Personal Care Clinic business.

Successful Distributors can show you at least 10 appointments in their monthly planners at any given time. Develop the scheduling habit! The more appointments you have, the higher your commissions will be. Invite people to your home, tell them about the product benefits and offer gifts for scheduling.

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Start by making a contact list. The best way to develop a contact list is with your friends, relatives, and social acquaintances. List the names of everyone you know. Add your neighbors, your spouse's co-workers or their wives or husbands, and people that you know from your civic and religious organizations.
If you were planning a wedding, whom would you invite? Check the names on your Christmas card list. Go through your local phone directory. The first step is to make a list of people with whom you would like to share NEWAYS products.
Your next step is to start contacting people on your list. Always be prepared when making your calls. You may want to practice what you'll say. Be sure to have your appointment book and a pen ready to start scheduling.

Making the Phone Call

Start your conversation casually. Don't start right off with, "I have got some great products I want to sell you." Start with the usual chitchat. Casually explain what your new business is about and tell them you would love to have their opinion about the products. Set up a time with them to go to their home and present the products to them and any of their friends that might be interested as well.

Host/Hostess Gift

As a thank you gift for your host/hostess, you may give our exclusive Wrinkle Drops, especially designed for the eye area. NEWAYS supplies this expensive item to Distributors to help schedule Presentations. This is available as a host/hostess gift for a small fee.

Confirm Your Appointment

Always call ahead of time to confirm your clinic with the host/hostess. Get specific directions to their home. Ask if they have any questions about the clinic and see how many people have committed to attend.
Ask for referrals, such as friends that could not attend the scheduled clinic but were interested in the program. Present these options as a service to others as a convenience, and people will respond positively.
Keep a positive attitude. Expect to schedule clinics, and you will consistently! Use the enthusiasm generated during a clinic to schedule others. Always explain the benefits you offer to those willing to host a clinic and ask, don't assume that clients will ask you. They may be too shy or feel that you may say no or not have time for them ... so ask them to hold a Personal Care Clinic.

Overcome Scheduling Hesitation

As you start your new business you may find it easiest to invite friends and relatives to your home for a clinic. Give them a chance to see the products and what you are doing. Most will be more than happy to help you. Remind them that they will receive a gift as your "thank you" for hosting a clinic. If your potential host/hostess explains that they are reluctant to have a clinic because their house is too small, you can:

  • Remind them that small groups are fun. You can gather around the kitchen table or in the living room. It's important to be flexible.
  • Suggest that they be a doubles host/hostess with a friend who has a larger home.
  • Offer to have the clinic in your home.

If your potential host/hostess says that they seldom entertain or do not have time, you can:

  • Assure them that a NEWAYS clinic is easy and fun.
  • Explain that refreshments should be simple (if this is the reason for objecting).

When discussing the benefits of being a NEWAYS class host/hostess, you might:

  • Remind them that they will receive your incentive gift.
  • Point out the wonderful service they will be providing friends by introducing them to the NEWAYS line of products.
Presenting a NEWAYS Product System

You can hold both informative and profitable clinics by presenting groups of products as a system. NEWAYS has put together the following systems to be presented:

  • Lustrous Nails System
  • Biodermics Skin Care System
  • Keratonics Hair Care System
  • Hygenesis Personal Care System
  • Slender Body Contouring System
  • Oradentics Dental Care System
  • Biovations Health Care System
  • Colour Cosmetics
  • NewBrite Household Specialties
  • Roil Treatment Car Care System

You might consider becoming an expert in a specific area. Try working with other Distributors on developing a clinic program in your area. Adult Education programs are great for marketing personal improvement programs. Use your imagination. Offer to speak at local club meetings. Groups are always looking for low to no cost speakers for monthly meetings. Try giving a lecture to professional women or men about Lustrous Nails or skin care. Provide information and education during the lecture. Give out enough to peak curiosity and make people want to book appointments with you.

Always be looking for any new opportunity to introduce NEWAYS products. Get a local newspaper to do an article about the clinics you are offering in your area. Have pictures taken of yourself conducting a clinic and send one along with an article you have written about your clinic program if you cannot get a journalist to write an article for the newspaper.

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Before, During, and After

Successful Distributors follow a simple routine before, during, and after a clinic. They prepare their host/hostess (and themselves) before the clinic. During the clinic they focus on the objective: scheduling, making retail sales, and sponsoring. After the clinic they follow through.
The following will help you develop your own objectives before, during, and after your routine.

Before The Clinic

Remember, your host/hostess' support and cooperation are vital before, during and after the clinic. Your host/hostess is your partner in:

  1. Assembling a group - BEFORE
  2. Conducting a successful clinic - DURING
  3. Providing a smooth follow through - AFTER

Your appreciation of your host/hostess will help establish the friendly, comfortable atmosphere that you want to create for your clinic. As the guests observe how enjoyable you have made the clinic, they will follow the example and schedule a clinic with you.

A day or two after scheduling a clinic, write a note or make a call to your new host/hostess. You will want to confirm the date and time. Also, check to see if there are any questions.

Prepare Your Host/Hostess

Encourage your host/hostess to share enthusiasm about NEWAYS products with everyone. By experiencing this enthusiasm beforehand, their friends will want to attend the clinic.

Explain Your Payment and Collection Policy Beforehand!

Let the host/hostess know what you expect. Don't let confusion about payment and delivery procedures ruin a great experience for your host/hostess. Cover all of the details up front.

Encourage the host/hostess to take orders from friends or relatives who could not attend the clinic. Give them incentives to make outside sales or to schedule clinics with friends who could not attend the clinic. Help your host/hostess assemble a guest list. Explain that they should invite friends, relatives, and co-workers. Have them decide how large a group would be comfortable. You can always hold two small clinics in place of one large one.

Tell your host/hostess how much you are looking forward to teaching the clinic. Encourage them to over-invite. This will help compensate for last minute no-shows. Always advise your host/hostess to call guests a day or two ahead to remind them about the presentation.

If your host/hostess asks about serving refreshments, explain that nothing elaborate is necessary. You want the focus of the clinic to be you and NEWAYS products. Refreshments should be kept simple and easy (coffee, punch, etc.). 

Assure your host/hostess that you will be punctual and will appreciate guests being there on time also. Promise that the guests will have an enjoyable and informative experience. Ask your host/hostess to let guests know that you are looking forward to the demonstration. When you explain your commitment in a friendly, professional way, your host/hostess will also understand that they have made a commitment to help you conduct a successful demonstration.

Prepare Yourself

Always double-check your supplies and products before leaving to do a demonstration. Make sure that you appear organized and prepared. Make a checklist of all the things you find helpful when conducting a clinic. Don't forget to take along Distributor applications as well. You want to make sure that you present a well-groomed, stylish image when conducting a clinic. Always do a last-minute check in the mirror before leaving home. You should always appear confident and professional.

Check your attitude!

Your attitude sets the tone for the clinic. Are you:

  1. Feeling positive?
  2. Enthusiastic?
  3. Ready to share all of the reasons why you love NEWAYS products?
  4. Eager to meet new people and learn from them?
  5. Considerate of your host/hostess and the guests?
  6. Ready to make your host/hostess feel important and appreciated?
  7. Committed to helping each guest meet personal care needs?
  8. Eager to schedule more clinics?
  9. Enthusiastic about sharing the NEWAYS opportunity?

 

During the Clinic

ARRIVE EARLY! You will want to arrive at least 15 minutes early to set up for your clinic. Greet your host/hostess warmly and involve them in your preparations. As you talk, ask about the people that will be attending the clinic. This will help you determine how to approach the group to increase sales. Ask if any guests are considering a job change or might be interested in an extra income. 

Your host/hostess has probably already decided where you will be doing the clinic. Determine how the guests will be seated so that you can set up your products and materials.

If there will be guests who don't know one another, have your host/hostess prepare name tags as you settle in and set up. Have them distribute the tags as the guests arrive.

Plant a Sponsoring Seed

Discuss with your host/hostess how much you enjoy conducting your NEWAYS business. Let them know that they seem to have the qualities that you look for in new Distributors and that you would love to tell them about the opportunity after the clinic.

If you have fun while doing the clinic, others will see the opportunity as a way to have fun and earn extra money. Make it look easy and enjoy yourself!

Have products available for delivery that night. If you do not have the products for delivery that night, cover with your host/hostess when the products will be delivered and how payment will be collected.

Ask about outside orders. Did they have friends who could not attend but wanted to order the products? Did they have friends that could not attend that would like to hold a clinic of their own? If you have promised incentives for these things, you need to find out before you start the clinic. Present your host/hostess the gifts during the clinic so that the guests can see. This will instill in them the fact that they too, can receive a free gift if they become hosts/hostesses.

Make sure that your host/hostess understands that refreshments should not be served until you have completed the clinic. The appropriate time for refreshments is when you have started taking orders and talking with the guests individually.

Checklist:
  1. Arrive early.
  2. Identify possible new Distributors.
  3. Decide where to set up.
  4. Make name tags.
  5. Plant a sponsoring seed.
  6. Explain collection and delivery.
  7. Ask about outside orders and clinics scheduled in advance.
  8. Tell your host/hostess about gifts.
  9. Request that refreshments be served after the clinic.

Now that the guests have arrived and you are all set up, it is time to begin your clinic.
Start by breaking the ice. Introduce yourself and let them all know how pleased you are that they could make it. Also, be sure to thank your host/hostess.

Give a brief summary of NEWAYS history. Outline for the group the many NEWAYS systems and clinics available and tell them which clinic you will be presenting. Discuss how you became involved with the products and the company and explain that there are opportunities available to any of them that may be interested.

Explain to the group how NEWAYS products vary from the rest of the personal care products that are available. Ask if any of them have used the products. A brief testimonial from someone in the group will help build your credibility, or have the host/hostess speak for a moment about the products.

At this point, explain a little about the specific system that your clinic will be covering.  Present each product that is a part of the system.  Explain what it is and how it works as a part of the system.  Go through each product in this manner.

Throughout your presentation emphasize the importance of using the products as a system.

Closing The Clinic

You are now ready to close your clinic. You will want to assist the clients in meeting their personal needs. But first, cover the following points with the group:

The Product Usage Catalog:  The Product Usage Catalog will help your guests make choices. You may want to distribute them so that guests may review them while you are talking individually. Make sure to write your name and phone number in the catalog, this can help increase your sales.

Product Order Forms: Product Order Forms can be distributed along with the Product Usage Catalog. Ask each guest to complete names and addresses in the space provided.

Remember to suggest NEWAYS products as gifts: Request a 50% deposit on all orders that are not paid in full at the time of the clinic. Don't order products without a deposit or you may find yourself holding inventory for a customer who has changed his/her mind. If you have taken a deposit, chances are a customer will pay the balance and take the products. Better still, have the products on hand for immediate delivery.
Offer the NEWAYS Opportunity: Describe how much you enjoy doing the NEWAYS business. Ask if the guests would be interested in information about how to become Distributors. Ask if they know of anyone who might like to know more about the opportunity. Schedule future clinics: Set a goal of scheduling no less than two clinics before you leave. Pass around your appointment calendar so that guests can fill in your available dates for clinics.

Reorder service: Mention to the group that you offer a personalized reorder service. Be sure that clients know how to reach you for reorders or to schedule a clinic. You should distribute business cards so that guests may share them with relatives and friends for referrals.  Call and start preparing each new host/hostess that you scheduled.

Appreciate your Host/Hostess: You will want to conclude the clinic gracefully by thanking your host/hostess for sharing their home and allowing you to share NEWAYS products. At this time you should present your host/hostess with any gifts that you have promised.

Individual attention: As you chat with each guest on an individual basis, you will want to assist the guest in making selections. You should recommend products as you talk about individual needs.

Sometimes a guest will respond better on a personal basis than as a part of a group. When you find someone who responds better to your personal attention, remember to offer the chance to become a host/hostess and discuss the NEWAYS opportunity. You never know; some may have been too shy to ask about these things in front of the group.

Leaving the clinic: Your time is valuable, and sometimes friends can chat for hours.  Be gracious and polite, but when you are done with your clinic, it is time to pack your samples and leave.  Make sure you thank your host/hostess once more just as you leave.  Write a note thanking them and mail it out the next day.

After The Clinic

Follow through: Your clinic has ended. You're feeling good about sharing NEWAYS with more people. You have received orders and scheduled more clinics. You have shared the NEWAYS opportunity.

The next day, continue the relationship you have established with your host/hostess and guests.  Make sure you write and mail out that note.  Thank your host/hostess and include information about delivery of the products, if not supplied at the clinic.

Call new clients: You will want to follow through with the discussions you had with your new clients at the clinic. You will want to answer any questions and make sure of their satisfaction.  Ask how they enjoyed the clinic.   See if there are any other products that they would like to order.  Schedule clinics with clients who seemed interested but hesitated.  Discuss the NEWAYS opportunity and ask for referrals.  Call and start preparing each new host/hostess that you scheduled.

Collecting and delivering: The easiest way is to have the products on hand for delivery at the clinic. Otherwise, you may have the host/hostess collect any money due to you prior to the anticipated delivery date. Once the order has arrived for the clinic, deliver the entire order to the host/hostess and have them see that each order is delivered.

Your Clinic Checklist:

  1. Send thankyou note to host/hostess.
  2. Calls to new clients.
  3. Inquire about clients' enjoyment of products.
  4. Answer questions.
  5. Add to orders.
  6. Schedule clinics.
  7. Offer the NEWAYS opportunity.
  8. Discuss referrals.
  9. Begin new host/hostess preparation.
  10. Collect payment.
  11. Deliver products.
  12. Make "I Care" calls - calling just to check on a customer and letting that customer know that you care about satisfaction and needs will create an atmosphere of goodwill and good business.

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