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Responsible Ideals: Corporate Mission Statement

The Mission of Neways, Inc.

Neways, Inc. is firmly committed to sealing its status as a progressive leader in the vanguard of the direct sales/network marketing industry.

To that end, Neways, Inc. will continue its worldwide efforts to seek, develop, and acquire the safest ingredients and breakthrough technologies currently available in personal health science.

Neways, Inc. further pledges to manufacture and distribute superior, dynamically marketable products; to provide one of the most lucrative distributor compensation plans available in the industry; and to optimize the business opportunity by establishing a standard of distributor support unparalleled in the world.

Together with the people who comprise the Neways opportunity-its employees, officers, distributors, customers, and suppliers-Neways, Inc. will continue to stride into the future while touching the world of today with quality.

Neways International: Biography and Philosophy

Located in Salem, Utah, Neways is a debt-free, privately held company headed by founders Tom and Dee Mower. It is rooted in Tom's realization over ten years ago that many of the ingredients used in traditional cosmetics and personal care products were inferior - and possibly dangerous.

From an education in chemistry, experience in chemical production and distribution, and an abiding interest in herbology, Tom also knew that these potentially harmful ingredients were used "by everybody" because they were cheap, easily diluted, and universally available-a woefully inadequate recipe for producing personal "care" products.

Believing that better alternatives could be found, Tom developed the ingenious philosophy of "researching the research" to formulate top-quality products other companies believed too difficult and too expensive to produce and distribute. He and his team of biochemists and leading herbologists in the United States, New Zealand, and China continually pore over thousands of studies and reports generated by the scientific community every year. Gleaning the best from this comprehensive body of research, they formulate unique products that are safer and more effective than the industry standards.

To circulate such high-grade products, Neways offers independent distributors an unmatched hybrid marketing plan that pays out well above industry averages further evidence of its unparalleled commitment to the well-being and success of its distributors.

Timeless Aspirations: Healthy, Wealthy, Wise

Just as Neways itself is international, "healthy, wealthy, and wise" is a combination of ideas repeated around the world. Russians, for example, have a similar concept that translates as "health, beauty, and spirituality," while a trio, of mythological sages represent longevity, prosperity, and happiness in Chinese tradition.

By pairing the trio of Chinese characters sho, lu, and fu with the Americanism healthy, wealthy, and wise to explain the Neways philosophy, we are also illustrating our commitment to meld Eastern herbology and Western biotechnology in our product lines. We believe the broad cultural significance of these images makes their pairing a valuable tool to help distributors understand the business-and to share that understanding with others.

The "healthy" concept refers to the Neways product lines, which are formulated to enhance your health and appearance. The "wealthy" concept includes all aspects of the compensation and bonus plans, which are designed to help you gain financial freedom; and the "wise" concept comprises the various distributor support systems, which are provided to help you understand and teach about Neways. (The figurines representing sho, lu, and fu are easily recognizable iconographic illustrations of healthy, wealthy, and wise.)

If your experience with Neways indeed helps you become more healthy, wealthy, and wise, we will have achieved the best of our aspirations.

The written Chinese character "sho" can be said to represent longevity and the accumulated wisdom of healthy, venerable age. Sho is personifed by this ancient sage often seen with a fruit in one hand and a symbolic staff in the other.

The written Chinese character "lu" can be said to represent prosperity and power: Lu is personified by this powerful sage most often seen in the elaborate robes and headgear of rank. This figure is a frequent gift between businesspeople in wishing each other good fortune.

The written Chinese character "fu" can be said to represent happiness, luck, well-being, and knowledge. Fu is personified by this worldly sage holding a scroll or fan in hand. He may also be associated with high concepts of family and social ties.

Healthy Alternatives

Part of the NEWAYS Mission Statement

Wealthy Opportunities: Keys to Independence

Money talks ... money is power ... money makes the world go 'round. You've heard it all before, whether your career is in finance, network marketing, or underwater basket weaving. But why is that?

Because today, money is necessary.  Unfortunately, that very need breeds companies willing to exploit others with get-rich-quick schemes that hurt honest people simply trying to provide a better lifestyle for themselves and their families.  Always exercise good judgment, however, and you will quickly learn to recognize legitimate wealth-building opportunities.  Neways is just such an opportunity - which is why so many business professionals have joined Neways themselves - so seize it and share it with your friends.

Because Neways believes that you shouldn't have to sell the farm to establish a business, we've made it easy to start - and to stay - by offering a world-leading, hybrid marketing plan that pays out well above industry averages and rewards both early beginners and seasoned leaders.

Wealthy Opportunites: Multiplex/Affinity Plan and Car Bonus Program

The Neways Multiplex/Affinity Compensation Plan combines a dynamic, hybrid unilevel system with a powerful stairstep breakaway plan laced with rapid, deep-paying infinity bonuses - meeting the immediate needs of beginners while rewarding the long-term efforts of established leaders. As an incentive to leaders who qualify through success, the Neways Car Bonus Program will make car payments of up to $1,000 per month (beyond standard commissions) on any distributor car purchases. Neways also periodically offers other exciting promotions.

Wise Innovations: Tools For Success

Sometimes it's a great product. Sometimes it's a great compensation plan. Sometimes it's a great idea. With Neways, it's all three.

People in network marketing are drawn to a company for their own reasons-but ultimately; they stay with the company only if those three crucial elements are always there.  That's why Neways enjoys such an uncommon degree of stability in an industry dominated so thoroughly by change.  Years ago, we thought it would be a great idea to actually give our distributors a level of support equal to the quality of our products-to help them learn the ropes as they built their businesses.  Certainly, we have at times experienced growing pains, but as distributors already know, growth is a major part of the fun.

Wise Innovations: Product Training -- Research, Meetings, and Specialists

As a product-driven company, Neways goes the extra mile to support our distributors with product training opportunities. We provide literature to help understand many of our products, and encourage personal research at local libraries for distributors who really wish to know 'nitty-gritty' details on ingredients. Upline leaders and corporate officers also conduct frequent seminars in cities and countries around the world, and we have a staff of product specialists to take calls on difficult questions.

Wise Innovations: Corporate Support Departments

Neways carries a full complement of support staff to manage all aspects of our operations. Regardless of whether they are batching a new product, entering your month-end orders, or planning the next marketing promotional, their ultimate goal is to help you build a successful distributorship. The combined human resources of marketing, distributor relations, order entry, information systems, graphics, production, warehousing, shipping, and corporate staff are all here to back you up.

Wise Innovations: Soundways Voice Mail Productivity System

The SoundWays voice mail system is an incredibly powerful, computer-based telephone tool available to all active distributors.  By providing useful features such as sales volume inquiries, current meeting schedules, genealogy by fax, product information updates, corporate announcements, and message receiving and broadcasting capabilities (up to six levels deep), SoundWays helps distributors manage their businesses.  It also includes a toll-free number for placing orders.

Wise Innovations: Fax-On-Demand -- Fax Information Service

The Neways Fax-on-Demand service continues the extensive set of support tools available to distributors and customers. Upon request, it provides faxed copies of certain frequently used documents and forms.  The Neways marketing plan, distributor applications, price lists, order forms, and bank draft forms can all be requested through this service. Product and marketing updates, as well as monthly Leadership Updates, are also available.

Wise Innovations: Corporate Literature -- Publications & Brochures

Few companies offer the sheer quantity of high-quality literature available to Neways distributors. Inside Neways, a full-color monthly magazine, provides extensive news regarding corporate events, distributor activities, product information, and policy announcements; monthly Leadership Updates keep top distributors abreast of the most current news; promotional brochures help explain Neways products; and flyers and postcards announce upcoming meetings, seminars, and product releases.

Wise Innovations: Neways Online -- Worldwide Web & E-Mail

As an integral part of "Health & Vitality Online", Neways has become part of the worldwide web with it's many informative articles dealing with every aspect of our business opportunity.  Links to our many libraries is available to qualified members via the  HealthVAULT.  We are available via e-mail at any time.  Our own special website is www.compuheaven.com .

Wise Innovations: Communications -- Computers & Telephones

As the technology used to connect people and conduct business becomes ever more powerful and complex, Neways will be there to ensure that our distributors have access to it.  We are continually upgrading our telephone systems, computer hardware and storage capacity, and data-management software. Further innovations in telecommunications, computer access, and global connection will always be announced as they are finalized.

Exponential Marketing -- Ramping Up Growth

A privately held, debt-free company with assets totaling over $60 million in 400,000 square feet of offices, warehouses, and manufacturing facilities, Neways currently has a presence in nearly 40 countries, with plans to launch six others in 1997.

Driven by a hybrid marketing plan Neways is one of the fastest growing nutritional and personal care companies in the world, boasting approximate growth rates of 10-25 percent per month, thanks to its debt-free status, generous marketing plan, and revolutionary products. Neways manufactures its own products and is able to respond more quickly to spikes in demand than can companies that rely on third parties to supply their product. There are many factors that can lead to backorders, but Neways has the ability to react to them quickly.

Neways is further solidifying its position as a powerful international force by creating a revolutionary, globally seamless marketing plan that allows all distributors to develop organizations via computer in any of the countries in which it operates. Other exciting developments currently under way in production, shipping, communications, and marketing will have profound and far-reaching implications for the potential success of Neways and its distributors.

Global Operations -- Networking the World

Neways, Inc. is an international manufacturer and marketer of personal care products and health supplements.  Neways headquarters and primary manufacturing facilities, located in Salem, Utah, are among the largest of their kind in the United States, and its manufacturing facility in Auckland, New Zealand is the third largest maker of cosmetics and personal care products in the Southern hemisphere.

The Neways Worldwide Presence Currently Spans over 38 Countries including:

Australia, Belorus, Canada, Colombia, Costa Rica, Czech Republic, Dominican Republic, England, Estonia, Greece, Hong Kong, Israel, Japan, Kazakhstan, Kirghizia, Latvia, Lithuania, Malaysia, Malta, Mexico, Moldova, Netherlands, New Zealand, Northern Ireland, Puerto Rico, Philippines, Russia, Scotland, Slovakia, Tajikistan, Taiwan, Thailand, Turkey, Turkmenistan, Ukraine, United States, Uzbekistan, Wales

Team Neways -- Encouraging Athleticism

Neways is proud to provide encouragement and quality products to American and international Olympic athletes, professional sports teams, celebrity athletes, and unknown amateurs around the world.

As an international supplier of health supplements, Neways is dedicated to athletics. By last count, for example, at least 200 athletes from around the world-competing in sports ranging from cycling to windsurfing, gymnastics to the decathlon-relied in part on NEWAYS products to help them realize their potential at the 1996 Olympic games in Atlanta. All told, these athletes took dozens of medals, including two individual bronze medals, two individual silver medals, five individual gold medals, and one team gold medal-not to mention national and international awards received in competition since that time.

Like Olympic decathlete Robert Zmelik ('92 Barcelona gold-medalist, considered the best athlete in the world by many track and field aficionados), top athletes from various countries and different fields of endeavor are now believers in the Neways Opportunity and the whole range of nutritional supplements and personal care products we provide.

We are honored to be a source of strength to those American and international athletes who climb from near obscurity to take their place before the world on the medal platforms. They epitomize the standard that NEWAYS is striving to attain in providing opportunities for success to our Distributors.

The World Citizen -- Awards and Recognition

NEWAYS has received accolades from major publications in the MLM industry, and our corporate employees themselves have certainly furthered the Neways vision. They have gone the extra mile in reaching out to our worldwide network of Distributors, smoothing the flow of information and material.

Initiative and enthusiasm are key ingredients for success with the Neways Opportunity, and we've seen that our Distributors and employees have plenty of both. We are extremely proud of the "Best Company In Network Marketing Award" given us in November 1995 by MLM INSIDER, a leading watchdog magazine for our industry. That award further reinforces the high marks given that same year by MARKETWAVE: "Overall there is no question that this is an outstanding product line. The products I tested worked great and even those I interviewed who had long since quit the opportunity could say little negative about the products. The formulations are more than just unique, and perhaps safer, they also work. "A." -Leonard W Clements

In other years, we have been honored with the "Personal Care With Principle" award given by the National Anti-Vivisection Society, and Neways founder Thomas Mower, Sr. has even been knighted by the Russian Republic for scientific achievement.

We invest enormous amounts of time, effort, and resources in developing the best product line and the best compensation plan available in the industry, and it's gratifying to see that those efforts draw so much attention
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